Okay, so here's what happened..,
In 2011, founder Dawn Dickson was attending an event in South Beach, Miami, dressed to impress in six-inch heels. After standing for hours, her feet were on fire and she desperately searched for affordable flats to get some relief. She had no luck. Dawn set out to create a fashionable, must-have rollable flat that would be chic enough for the fanciest events, durable enough for everyday use and portable enough to be dispensed out of vending machines for convenience. We've been empowering women to step out of stilettos that cause sore feet and step into comfortable flats without sacrificing style ever since.
Who We Are
We're not only a women's footwear solution to sore and aching feet caused by wearing uncomfortable shoes. There's more. Flat Out Of Heels rollable flats feature high-quality man-made leather and machine washable fabrics that will not peel or crack. The soles are thick and durable with no-slip, no skid bottoms. We use elastic on the heel for a better fit as well as upgraded materials such as memory foam to relieve any pressure and create a comfortable walking experience. Not to mention, you'll find a variety of styles and extended sizes to ensure a perfect pair for all. See, we've created comfortable, portable and durable rollable flats that go with you wherever life may take you and that grow with you through each phase of your life.
Why We Exist
For every woman and every life moment. Those attending their highly anticipated high school prom, commanding their college campus, climbing corporate ladders, show-stopping at the hottest social events, or casually commuting through their everyday life. You're busy moving and shaking from the boardroom to the dance floor, spreading your beautiful social butterfly wings or simply running daily errands and the last thing you need is sore feet caused by uncomfortable shoes slowing you down. We get it and we're on a mission to save soles by providing comfort for women's aching feet worldwide.