CEO Dawn Dickson: Essence Festival Success Story

Our Founder & CEO Dawn Dickson was featured as an Essence Festival Success Story. Click to watch below:


Essence Festival Success Story
The woman behind your favorite line of foldable flats -- and flats vending machines -- is returning to ESSENCE Fest!


Businesswoman and entrepreneur Dawn Dickson first began her journey to take over the world of fashionable footwear by bridging the gap between comfortable and cute with her line, Flat Out of Heels, in 2011. As so many women around the globe know, wearing heels for hours on end can take a serious toll on your feet--and your fun. Aiming to alleviate that problem, Dawn came up with the idea to launch the line of foldable flats and even took things a step further by developing a line of vending machines carrying the stylishly functional footwear. In 2015, she was selected as the winner of the Big Break Power Pitch at ESSENCE Festival, which awarded $25,000 to a woman-led company featuring a product that would change women's lives.

Hear from Dawn herself about how winning the contest has taken her brand to the next level in the video above and then be sure to plan your trip to the 2017 ESSENCE Festival, happening this summer in new Orleans!


  • Oct 01, 2017
  • Category: News
  • Comments: 54
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LaShawn Vaughn July 13, 2017

I purchased a pair at this years Essence Festival and fell in love with them. I worn them everyday until i found out that they are not water proof. I AM SADDEN BY THIS.

LaShawn Vaughn.

Nisey August 02, 2017

I attended Essence at the convention center, I passed by this booth and was asked to spin a wheel display so I did and WON! I received a pair of these shoes and my feet are so happy and so am I. I never thought that I could be at the work place with happy feet. Thank you and God bless!

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