In episode 1 of Behind the Brand, Flat Out CEO Dawn Dickson discusses the history of Flat Out of Heels and how she got started. Dawn created Flat Out of Heels rollable flats out of necessity. In February 2011, Dawn was attending an event in South Beach, Miami dressed to the nines in six-inch heels. After standing for hours her feet were on fire and she desperately searched for a place to purchase some affordable flats for relief...to no luck. It was at the moment that Dawn set out to create a fashionable, durable and must-have rollable flat that is chic and durable enough for everyday use and dispensable out of vending machines to make purchasing convenient...Flat Out of Heels was born. WATCH 'Behind the Brand' to follow Dawn's journey and be inspired.